“From that day on, I made up my mind

- I wanted to be a designer.”

It all started….

…15 years ago in high school, my classmates went for a study visit to a design school where we witnessed an exam presentation by Sindre Klepp from Norway, an aspiring student in industrial design.

He pinpointed a common issue at airports - The time it took for travelers to get from one terminal to another. As he stood there, presenting his idea on solving the eternal airport terminal dilemma. I couldn’t help but be impressed of his quirky yet brilliant solution.

“He had made an kickbike integrated with a functional suitcase, the ultimate travel companion for the modern adventurer. ”

Showcasing how you can use creativity and functionality to solve a user-centric problem. His innovative approach lighted a spark in me and wanting to follow in his creative footsteps.

From that day on, I made up my mind - I wanted to be a designer.

Who am I?

I am a designer from the northern of Sweden - High coast of sweden - Örnsköldsvik.

living in Gothenburg, now searching for my new design challenge.

I am:

Curious – I find beauty and interest in almost everything, not unafraid to explore new ideas and experiences.
Imaginative – I am creative and open-minded.
Enthusiastic – Eager to share and listen to new approaches and open to diverse perspectives.
Finding joy in sharing with others – I enjoying deep talks and light-hearted moments.
Optimistic – I remains positive and solution-focused.
Driven by creative problem-solving and collaboration.
Generating innovative ideas by uncovering underlying needs, seeing behaviors, and digging deeper.
Energetic and contributing to a positive and productive team environment where I am always willing to try new ideas, to learn and to improve continuously.
Blending creativity with a deep understanding of the user's perspective.

Making things tangible allows me to think and communicate.

I dont design for myself; I design for others.
The best solutions dosent come from when we design alone;
they come when we design together.
My design is sustainable (not just environmentally – but clearly
this too).
I see human centered development as an attitude as
much as a skill.

Design can make the world better.

You will have to dare to dare. I see failure as learning.
…that good design is not only functional but also aesthetically pleasing, providing an immersive and satisfying user experience.
Something cannot come from nothing: my design are research-based. I constantly actively seek input and feedback.
The first idea is unlikely to be the best (and even if it is how do you know?).

Empathic design is based on understanding human and organizational needs.
Integrative thinking and embrace tension as the source of creativity.
I am always looking for tensions, contradictions, surprises and unsolved problems. I am always looking for insights or nuggets (Aha moments).